THE RIGHT STRATEGY DOESN’T JUST LOOK GOOD ON PAPER.
It supports real decisions, systems, and execution.
All services are designed to help you clarify direction, strengthen foundations, and implement with purpose.
OFFERINGS
STRATEGY + OPERATIONS
Strategic guidance that integrates marketing and operations, shaping how your business plans, executes, and grows.
Focus areas include:
Service suite structuring
Business model & pricing strategy
Systems & workflow optimization
Brand messaging & market positioning
Launch strategy & campaign planning
Marketing & content roadmaps
DIGITAL CONTENT + WEB DESIGN
Thoughtfully built digital spaces that communicate your brand clearly and guide your audience toward meaningful action.
Focus areas include:
Website design & copywriting
Newsletter strategy & design
Email marketing campaigns
SEO-friendly content
Automated email funnels
RETREAT + EVENT MANAGEMENT
Intentional planning and execution that turn brand experiences into moments of connection, alignment, and impact.
Focus areas include:
Event concept development & planning
Vendor sourcing & logistical management
Run-of-show & on-site execution
Branded storytelling experience
Pre-and post-event marketing campaigns
WE WORKED WITH ALEXA FOR 2 YEARS. SHE HELPED US LAUNCH OUR BRAND, EDUCATE PEOPLE ON OUR OFFERINGS, WHILE VISUALLY BRINGING US TO LIFE. BECAUSE OF ALL SHE CREATED, WE’RE NOW ABLE TO BRING OUR MARKETING IN HOUSE.
CARA KALNOW, FOUNDER OF SOUL HOUSE CHICAGO
CONSISTENT STRATEGY FLEXIBLE SUPPORT.
SESSION.
CLARITY. DIRECTION. POWER HOUR.
When you need answers, ideas, or direction now, a session gives you focused, 1:1 support without the commitment of a long-term container.
Perfect for:
Solving a specific challenge
Content or messaging audit
Refine an offer or service
Decision & strategy clarity
Prioritizing next steps & direction
Quick and effective expert advice
SYNC.
SEASONAL. ALIGNMENT. 90 DAY PLAN.
A deep-dive to keep your goals aligned, your strategy sharp, and your next steps intentional with a customized campaign and action plan for the upcoming months.
What we’ll do together:
Review content and messaging
Plan your next campaign or launch
Outline content for a 3-6 month period
Clarify brand messaging
Solidify your systems foundation
Prioritize goals for implementation
PLAYBOOK.
BLUEPRINT. STRATEGIC. FRAMEWORK.
A comprehensive Marketing Strategy Playbook outlining your marketing plan, delivered as a custom 20+ page framework built for your vision.
A done for you guide inclusive of:
Brand Messaging & Positioning
Content Pillars & Signature Content
Content Funnel & Conversion Strategy
Sustainable Implementation Plan
Editorial Calendars
Launch Templates
INTENSIVE.
FOCUS. MAJOR TRANSFORMATION.
A 30-day container to refine an area of your business. You’ll walk away with a completed project, stronger clarity, upgraded systems, and renewed momentum.
Perfect for:
Clarifying brand messaging
Building content systems
Refining your offerings suite
Preparing for a pivot or launch
Implementing a new strategy
Someone who wants weekly calls to set up an unbreakable foundation
ROADMAP.
NEW GROWTH. BIG LAUNCHES.
A creative and strategic collaboration designed to build, refine, or restructure your new or refined business with clarity and direction.
What we’ll do together:
Launch a new business, brand, services, or product
Build marketing & operational systems
Design or refine new digital, web, and social content
Implement and execute campaigns
Projects range from 2-6 months based on scope
RETAINER.
PARTNERSHIP. LONG TERM GROWTH.
For businesses ready for consistent support across strategy, content, systems, and digital presence with a built in strategy partner.
Custom scope built together such as:
Integrated marketing strategy + monthly planning
Content, social, and email execution
Website, digital, and funnel optimization
Launch, campaign, and event coordination
Operational systems and workflow support
THE SHIFTS + IMPACT.
01. CLARITY REPLACES GUESSWORK
No more wondering what to post, launch, fix, or prioritize.
You have a clear direction and defined next steps.
02. EVERYTHING WORKS TOGETHER
Your content, systems, and offers support each other — instead of creating more work and confusion.
03. LAUNCHES FEEL SEAMLESS
No more last-minute content, rushed emails, or messy campaigns. Everything is mapped out in advance.
04. YOU SCALE WITH CONFIDENCE
Your decisions are guided by strategy, and your growth is supported by structure — not stress.
BUILT ON STRATEGY. SUPPORTED BY SYSTEMS. DESIGNED FOR SUSTAINABLE GROWTH.
All Roadmaps + Retainers are billed as hourly.
Pricing ranges between $115-$225 an hour based on project and scope.
CONTENT + SOCIAL MEDIA
Ongoing content shaped by strategy, designed to show up consistently, build trust, and support growth across platforms.
Focus areas include:
Social media & content strategy
Editorial calendars & campaign mapping
Content development & brand storytelling
Community building & engagement
Page and channel management