hi, i’m alexa.
Upon graduating college, I was thrown right into the deep end as a marketing coordinator at a 600-person company. My mentor called it a ‘baptism by fire,’ and things evolved quickly. For seven years, I reported directly to the CMO & SVP, learning how to market from the ground up. I had the autonomy to execute independently, supporting the sales, RFP, client management, and executive teams. As the solo marketing team for our niche call center and law firm, my responsibilities vastly grew every year.
My day-to-day involved content marketing, managing digital platforms, executive reporting & meetings, client presentations, strategy sessions, copywriting, and more. I learned the ins and outs of running a large corporate business directly from the leaders themselves.
I moved into freelancing in 2020, building a healing business while supporting other businesses through marketing strategy, content creation, branding, web design and event management. With 11 years of experience, I’ve gained a unique perspective on how to support a business from table i’ve had a seat at.
TESTIMONIAL
client
I hired Alexa for 5 months to project manage creating my moon workbook and I could not recommend her enough. She kept us on track, had clear communication, problem-solving skills and an eye for detail that significantly contributed to the project's success. It for sure would have lived as an idea another year without her help. She tackled formatting and design in Canva, as well as the set up of Lulu.com (print on demand site) and the Shopify website integration. She is also a great person to bounce ideas off of and really fun to work with - bonus!! I will definitely be looking to her for anything I do in the future.
Lauren, Founder and Creator of The Modern Astrologer
my story.
In 2020, I fled the corporate world to be a healer. To feel free. I craved a life that felt different than the one I was in. I flipped my world on it’s head; 180 after 180. And it was exhilarating. I began to thrive on change… until suddenly, it became clear that all the change, the freedom, the yearning, the searching, had become another distraction.
I trapped myself into a box I created, and before I knew it, I felt confined to the box and responsible for making it grow as big as possible. The life of freedom, joy, peace, bliss, creating everything I wanted for myself as a healer suddenly didn’t light me up the same way it had. And I immediately told myself, no that can’t be possible. So I put the feeling to the side.
A few months later, I simply asked myself, what if this isn’t all I do? It doesn’t HAVE to be black and white. What if I want to create a bigger, smaller, or more meaningful life than what I’m living? If I break out of the box of just being a healer publicly, as my identity, in my day to day, maybe I’ll open myself up to the feelings I’m not allowing myself to cultivate. Without telling anyone except my therapist after I had decided, I closed my books. No announcement. Just a simple and clear decision. I didn’t sell a single thing on social media for 2 months.
I’m a creative. I’m a strategist. I’m a storyteller. I’m a healer. I’m a writer. I’m a business woman. I am everything all at once.
So, I find myself here. Honing in on everything I’ve learned the past decade working in corporate america, as a business owner, and freelancer. I’ve was asked last year, what do you love about freelance, about building your business? The answer is simple:
I love bringing an idea to life, from start to finish. Conceptualizing how it can breathe in the world, strategically outlining every single detail, organizing a plan to implement a launch and campaign, and executing every step along the way.
I’ve been doing this in every part of my career since day one. So it’s time I start to do it for all of you too, not just my best kept secrets on the side.